I’m Yusuf. I bring clarity through design.
I’m an independent brand designer based in the Greater Toronto Area, Canada, helping founders, growing businesses, and organisations turn complex ideas into clear, credible brands.
I combine strategy, visual identity, and communication design to create brands people can understand, trust, and remember. Whether you are launching something new or refining an existing brand, I bring direction, structure, and consistency to the process.
You work directly with me from the first conversation to final delivery. The goal is a brand that communicates clearly, feels distinctive, and can be used consistently as the business grows.
A decade of building brands.
The journey so far.
Selected roles and long-term design partnerships.
- 2026–Present
ymstudio
Brand & Visual Designer
- 2025–Present
Bloom Branch Agency
Freelance Brand & Email Designer
- 2018–Present
GAIN
Global Alliance for Improved Nutrition
Freelance Visual & Communication Designer
- 2022–2023
CARE International
Contract Designer
- 2016–2022
Yox Studio
Lead Brand Designer
- 2014–2016
Mydesign
Graphic Designer
What I bring to the work.
Clear Direction
I help you get clear on what needs to be said, who needs to hear it, and what should be remembered.
Brand Systems
I build visual systems that keep your brand consistent across websites, decks, reports, campaigns, and launch assets.
Launch Thinking
I think beyond the logo, helping you prepare the pieces needed to launch, share, and grow with confidence.
Practical Detail
The small choices matter. Layout, wording, hierarchy, and consistency all shape how your brand is read and trusted.
What working directly with me looks like.
You partner directly with Yusuf through a focused brand process built around clarity, detail, and growth.
Direct from start to finish
You work with me from strategy to delivery.
Focused client load
I work closely with a few clients at a time to deliver thoughtful, high-quality work.
Strategy-First
Every project begins with clarity and purpose before design begins.
Detail That Builds Trust
I pay attention to the details that shape how your brand is perceived.
Built to Grow
I design systems that keep your brand consistent and ready for what's next.
150+ Projects
Experience across identities, launch assets, and brand systems.
10+ Years in Design
A decade of hands-on experience shaping clear, credible brands.
10+ Markets Reached
Work shaped for audiences across different sectors and regions.
Away from the screen.
When I step away from work, I make space for the things that help me reset, stay grounded, and come back with a clearer mind. These quiet interests and everyday moments shape how I think, what I notice, and how I show up in my work.
Video Games
Games help me unwind while paying attention to systems, structure, and decision-making.
Movies
Movies sharpen how I think about mood, pacing, storytelling, and visual direction.
Sunset Watching
Sunsets help me slow down, reset, and return to work with a clearer mind.
Travel
Travel gives me fresh perspective, new references, and different ways of seeing the world.
Family Time
Family time keeps me grounded, present, and connected to what matters outside work.
Everyday Details
I notice signage, spaces, packaging, and layouts because small details shape how people experience the world.
Have a brand project in mind?
Whether you are launching something new, building a clearer brand, or refreshing an existing business, I would love to hear what you are working on.
Prefer email? Send your questions to hello@ymstudio.ca.