Communication Materials
Proposals, reports, and collateral often carry some of a business's most important information. I design them as part of the same visual system as the rest of the brand.
Why it matters
A website gets a design budget almost by default. A proposal or a report usually doesn't, even though a client or partner may read it far more closely.
A document built on default formatting sends a quiet signal before anyone reads a word of it. A consistent, branded template sends the opposite one, and it does that on the first page.
Before
- Default formatting
- Proposals built from scratch each time
- Reports that look unrelated to the brand
- Inconsistent structure
After
- A branded, structured template
- A reusable proposal and report format
- Materials that read as one business
- Clear, consistent hierarchy
How this service works
Start with the job of the piece
A proposal, a report, and a one-pager each do a different job. I start with what this document needs to accomplish before deciding how it should look.
Give the information structure
Dense information gets organized into a clear hierarchy, so a reader can scan it and still take away the right things.
Keep it connected to the identity
Every template draws from the same typography, colour, and system as the rest of the brand, so nothing reads as an outlier.
Prepare it for real use
Templates are built to be reused and edited by your team going forward, not a one-off document that only I can update.
Everything included in this service
Proposal and Report Design
A designed structure for proposals or reports so they read as considered as the content.
Brochure and Collateral Design
Print or digital collateral built to represent the brand at events or in meetings.
Email Signature and Letterhead
The small, constant touchpoints, an email signature, a letterhead, done right.
Marketing One-Pagers
A single-page format for sharing information clearly and quickly.
Brand-Aligned Templates
Editable templates your team can reuse without redesigning each time.
Who this is for
Best suited to organisations producing reports, proposals, brochures, one-pagers, or other high-use materials that need clearer structure and a more consistent connection to the brand.
Selected work
See Global Alliance for Improved Nutrition in practice.
I partnered with the Global Alliance for Improved Nutrition to design a series of technical publications supporting its Food Systems Policy Coherence Diagnostic Tool. The project spanned more than 10 countries, each with different research findings, policy environments, content volumes, and visual requirements.
Common questions
Proposals, reports, brochures, email signatures, letterheads, and marketing one-pagers, anything that carries information and should read as part of the same brand.