Designing snack campaigns and landing pages for product discovery.
Chinook Seedery needed more than campaign ads. The project connected landing page and ecommerce design with bold, mobile-first campaign creatives that move customers from product discovery to purchase.
Overview
Chinook Seedery needed more than a set of campaign ads. The project also included landing page and ecommerce page design that could help customers understand the product, explore flavours, compare options, and move toward purchase.
The visual direction connected product storytelling with clear shopping moments. The landing page helped organize the brand message, while the campaign ads created quick, mobile-first touchpoints for awareness, offers, and game-day snack moments.
- Client
- Chinook Seedery
- Role
- Campaign Designer
- Services
- Marketing Campaign Design, Landing Page Design, Ecommerce Page Design, Social Ad Design, Mobile Creative Direction, Promotional Graphics
The project objective.
The goal was to create a connected set of digital assets that could support both discovery and conversion.
The landing page gave customers a clearer way to understand the product, explore flavours, review the offer, and move toward checkout. The campaign ads supported shorter promotional moments across mobile placements, using bold visuals, product focus, and clear calls to action.
Built to help customers explore, compare, and buy.
The landing page direction was designed to make the product easier to understand from the first scroll. It introduced the flavour range, highlighted key product benefits, showed social proof, compared Chinook against competitors, and guided customers toward choosing size, flavour, quantity, and purchase options.
The goal was to make the page feel energetic and snackable while still giving customers the information they needed to make a buying decision.
Landing Page Overview
A product-led landing page designed to introduce the brand, highlight flavours, explain key benefits, and guide customers toward purchase.
Ecommerce Product Section
A shopping-focused section created to help customers compare flavours, choose quantity, review options, and move toward checkout.
Built for game-day attention.
The campaign creatives extended the landing page direction into mobile-first promotional visuals. Each ad focused on one clear buying moment, from team snacking and pantry stocking to bulk offers and limited-time promotions.
What I designed.
- Designed a product landing page experience for Chinook Seedery
- Created sections for flavour exploration, product benefits, social proof, comparison, and purchase selection
- Designed 8 vertical 9:16 campaign creatives for mobile-first placements
- Built social ad layouts around product visibility, bold headlines, and clear calls to action
- Created campaign visuals for team snacking, pantry stocking, bulk value, and game-day energy
- Balanced product photography, brand patterns, offer messaging, and ecommerce clarity
This kind of engagement starts with launch campaign design.
Mobile creatives built around snack moments.
Cracks Chinook
A product-in-hand creative designed to make the snack feel immediate, casual, and easy to try.
The Dugout
A sports-led creative connecting the product to team settings and game-day snacking.
Team Snack Time
A tub-focused layout built around sharing, group snacking, and official team moments.
Bigger Seeds, Better Flavor
A bold product claim layout using scale, contrast, and strong hierarchy to communicate value.
Fill the Pantry
A bulk-focused creative designed to support pantry stocking and repeat purchase messaging.
Seed Supply Secured
A promotional layout built around the discount offer, flavour count, and quantity.
Stock Up
A retail-style campaign creative designed to make the offer feel clear, direct, and easy to act on.
Seed Supply Secured (Light Variation)
A lighter background variation of the discount creative, keeping the flavour count, quantity, and offer message clear.
The results.
The final system gave Chinook Seedery a connected set of digital assets, from landing page and ecommerce design to mobile campaign ads, built to support product discovery, promotional offers, and customer action.
Clearer Product Story
The landing page helped explain the product, flavour range, benefits, and reasons to buy in one connected experience.
Stronger Purchase Path
The page structure guided customers from discovery to flavour selection, quantity choice, and add-to-cart action.
Flexible Campaign System
The 8 campaign creatives supported multiple promotional messages while keeping the product easy to recognize.
More Consistent Customer Journey
The landing page and campaign assets worked together across discovery, interest, and purchase.
What I learned.
One idea per ad works better
Each creative became stronger when it focused on one clear message instead of trying to say everything at once.
Product hierarchy matters
In food campaign design, the product needs to stay visible even when the headline is bold.
Buying moments shape better campaigns
The strongest layouts connected the snack to a real occasion, not just a product feature.
Have a project in mind?
Start with a clear conversation about what your brand needs to communicate better.